Page 17 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

collaboration with emerging European markets. Guided by a clear vision, we are committed to

positioning Ajman as a leading tourism destination, offering a harmonious blend of authentic

Emirati heritage and modern sophistication, delivering distinctive experiences that resonate with

today’s travelers.”

H.E. Alhashmi further stated: “We are working to strengthen Ajman's presence on the regional

and global tourism map through targeted initiatives that diversify our source markets and elevate

the emirate’s appeal as a hub for premium hospitality and tourism investment. We are confident

this tour will be a meaningful step towards forging strategic partnerships that support our goals

for sustainable tourism development and reinforce the emirate’s role within the national tourism

landscape”.

Eastern European tourists are showing great interest in various destinations across the UAE, due

to their rich cultural and entertainment offerings. The roadshow will help raise awareness about

Ajman as a unique destination that combines Emirati heritage with contemporary appeal,

attracting new visitors and supporting the sustainable growth of both the tourism sector and the

national economy.

Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to

Ajman, reflected in higher hotel occupancy rates and increased demand for rooms, along with a

noticeable rise in overnight stays compared to 2023 and 2024.