Page 179 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

He noted that this milestone reflects the ongoing success of national efforts to advance the UAE’s

tourism sector and enhance its contribution to the country’s comprehensive and sustainable
socio-economic development. The recognition, he said, supports the objectives of pioneering
national initiatives for balanced development, foremost among them the “Emirates Villages

project, which aims to establish a sustainable development model for UAE villages while

preserving their natural and cultural heritage and promoting their unique tourist attractions. The
initiative also seeks to bolster sustainable development and innovative tourism projects across all

seven emirates.

He added that the UAE has adopted a forward-looking vision to strengthen the sustainability and
competitiveness of its tourism sector and solidify its role as a key driver of economic growth. The

nation has launched a series of sustainable tourism projects that balance economic progress with
environmental preservation, focusing on developing green, eco, agricultural, and rural tourism

models that safeguard the UAE’s tourism identity and advance the goals of the National Tourism
Strategy 2031.

“In line with these directions,” Bin Touq continued, “the Ministry of Economy and Tourism

launched the fifth edition of the ‘'World's Coolest Winter' campaign from Masfout last December,
showcasing its natural and rural tourism assets and its rich environmental and cultural diversity.

Our goal has been to ensure that tourism in Masfout enhances quality of life, strengthens family
stability, and supports local economies through diverse and innovative tourism activities.”

https://www.wam.ae/en/article/bm9md90-masfout%E2%80%99s-recognition-
%E2%80%98world%E2%80%99s-best-tourism