Page 183 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/20/25, 11:14 AM Masfout’s recognition as ‘World’s Best Tourism Village’ highlights UAE’s global leadership in sustainable tourism: Bin Touq - Aletih…
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He noted that this milestone reflects the ongoing success of national efforts to advance the UAE’s tourism sector and
enhance its contribution to the country’s comprehensive and sustainable socio-economic development.

The recognition, he said, supports the objectives of pioneering national initiatives for balanced development, foremost
among them the “Emirates Villages" project, which aims to establish a sustainable development model for UAE

villages while preserving their natural and cultural heritage and promoting their unique tourist attractions.

The initiative also seeks to bolster sustainable development and innovative tourism projects across all seven

emirates.

He added that the UAE has adopted a forward-looking vision to strengthen the sustainability and competitiveness of

its tourism sector and solidify its role as a key driver of economic growth.

The nation has launched a series of sustainable tourism projects that balance economic progress with environmental

preservation, focusing on developing green, eco, agricultural, and rural tourism models that safeguard the UAE’s

tourism identity and advance the goals of the National Tourism Strategy 2031.

“In line with these directions,” Bin Touq continued, “the Ministry of Economy and Tourism launched the fifth edition of
the ‘'World's Coolest Winter' campaign from Masfout last December, showcasing its natural and rural tourism assets

and its rich environmental and cultural diversity. Our goal has been to ensure that tourism in Masfout enhances

quality of life, strengthens family stability, and supports local economies through diverse and innovative tourism
activities.”

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