Page 185 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/20/25, 11:14 AM Masfout Named World’s Best Tourism Village, Showcasing UAE's Sustainable Leadership - OneArabia

The UAE has embraced a forward-thinking approach to boost the sustainability and competitiveness of its tourism industry.

The country has launched various projects that balance economic growth with environmental conservation. These

initiatives focus on developing green, eco, agricultural, and rural tourism models that protect the UAE’s tourism identity
while advancing the National Tourism Strategy 2031.

Bin Touq noted that these efforts are part of a broader vision to position tourism as a key driver of economic growth. The
nation aims to strengthen its role by implementing innovative projects across all seven emirates. This strategy not only

enhances the sector but also supports local economies through diverse and creative tourism activities.

In line with these objectives, the Ministry of Economy and Tourism launched the fifth edition of the "World's Coolest Winter"

campaign from Masfout last December. This campaign highlights Masfout’s natural beauty and rural tourism assets,
showcasing its rich environmental and cultural diversity. Bin Touq stated, "Our goal has been to ensure that tourism in

https://www.onearabia.me/business/masfouts-recognition-as-worlds-best-tourism-village-uae-leadership-sustainable-tourism-011-126953.html#google… 2/3