Page 67 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/27/25, 11:54 AM Ajman Department of Tourism Development launches Eastern European roadshow to strengthen tourism cooperation
The roadshow will have three key stops - Warsaw, Poland; Budapest, Hungary; and Prague, Czech
Republic.

During the tour, the delegation will meet with leading tourism stakeholders, travel agencies, and

other prominent entities in European markets to explore collaboration opportunities, expand
international partnerships and showcase Ajman's unique tourism and investment offerings.

Alhashmi emphasised that the initiative is part of the Department's strategy to strengthen its
presence in high-potential markets.

He said, "This tour marks a pivotal milestone in our journey to broaden our network of international
partners and open new avenues of collaboration with emerging European markets. Guided by a clear

vision, we are committed to positioning Ajman as a leading tourism destination, offering a
harmonious blend of authentic Emirati heritage and modern sophistication, delivering distinctive
experiences that resonate with today's travelers."

Alhashmi further stated, "We are working to strengthen Ajman's presence on the regional and global
tourism map through targeted initiatives that diversify our source markets and elevate the emirate's
appeal as a hub for premium hospitality and tourism investment. We are confident this tour will be a

meaningful step towards forging strategic partnerships that support our goals for sustainable tourism
development and reinforce the emirate's role within the national tourism landscape".

Eastern European tourists are showing great interest in various destinations across the UAE, due to
their rich cultural and entertainment offerings. The roadshow will help raise awareness about Ajman
as a unique destination that combines Emirati heritage with contemporary appeal, attracting new

visitors and supporting the sustainable growth of both the tourism sector and the national economy.

Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to
Ajman, reflected in higher hotel occupancy rates and increased demand for rooms, along with a
noticeable rise in overnight stays compared to 2023 and 2024.

The initiative is also designed to explore new partnership opportunities with leading tourism
companies in Poland, Hungary and the Czech Republic. Moreover, it aims to promote exchange of
tourism marketing and promotion expertise, aligning with ADTD's vision to support sustainable

tourism development and enhance the sector's contribution to economic growth.

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