Page 69 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025
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sustainable tourism development and reinforce the emirate's role within the national tourism
landscape".
Eastern European tourists are showing great interest in various destinations across the UAE, due to
their rich cultural and entertainment offerings. The roadshow will help raise awareness about
Ajman as a unique destination that combines Emirati heritage with contemporary appeal,
attracting new visitors and supporting the sustainable growth of both the tourism sector and the
national economy.
Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to
Ajman, reflected in higher hotel occupancy rates and increased demand for rooms, along with a
noticeable rise in overnight stays compared to 2023 and 2024.
The initiative is also designed to explore new partnership opportunities with leading tourism
companies in Poland, Hungary and the Czech Republic. Moreover, it aims to promote exchange of
tourism marketing and promotion expertise, aligning with ADTD's vision to support sustainable
tourism development and enhance the sector's contribution to economic growth.
https://www.msn.com/en-ae/travel/europe-travel/ajman-department-of-tourism-development-
launches-eastern-european-roadshow-to-strengthen-tourism-cooperation/ar-
AA1Pd8Ab?ocid=BingNewsSerp
