Page 18 - GETEX PR Report - May 2024

GETEX Spring 2024 connects 15,600 aspiring students with top international educational institutions - Middle East Business…
Commenting on the event, Professor Cedwyn Fernandes, Pro-Vice Chancellor of
Middlesex University and Director Middlesex University Dubai, one of the most successful
international university campuses in UAE, said: “GETEX serves as a vital platform for
universities such as Middlesex University (MDX) Dubai to connect with a diverse range of
talents. As one of the biggest education events in the region, GETEX puts MDX in the
center of the action, allowing students to easily access information about our exceptional
International Foundation Programme (IFP), 70+ quality UK undergraduate and
postgraduate degrees, and our renowned MBA programmes. They even have the unique
and invaluable opportunity to meet current MDX students and ask them directly about
their university experience and apply on the spot. GETEX demonstrates the UAEs
innovative approaches to education, cutting-edge research, and technology integration,
positioning the UAE as a hub for educational innovation. For September 2024, Middlesex
University Dubai will be introducing various new exciting programmes, including BA
Honours Fashion (Design Technologies), MSc Financial Technology, MSc Legal Technology,
MSc Sport Performance Analysis and the new MDX MBA (Daytime Delivery).”

UAE’s education sector is poised for tremendous growth. By 2028, the country’s
education market is expected to grow at a strong Compound Annual Growth Rate (CAGR)
of 9.46 per cent, translating into a projected increase in market size of USD 5.41 billion.
This growth trajectory extends to the technical education sector as well, where both
enrollment numbers and revenue are expected to steadily rise in the coming years.

The event’s success indicates how the UAE acknowledges the transformative power of
higher education in generating opportunities and promoting societal advancement. The
UAE’s National Strategy for Higher Education 2030 aligns with this vision and strives to
achieve the highest scientific and professional education standards, demonstrating the
country’s commitment to shaping skilled generations for the future.

Tanya Mokle, Director of GETEX, stated: “GETEX Spring 2024 was a success in spite of
the fact that over a dozen school visits were cancelled because of the recent floods and
inaccessible roads. The adverse weather conditions hindered normal school operations
for the week and made it challenging for families to attend GETEX. Despite the lower
visitor turn-out due to the unexpected weather and unprecedented after-effects, GETEX
experienced high-quality visitors, with many universities satisfied with admissions
achieved during the exhibition.

“As committed organisers of GETEX with the mission to provide our participants with the
best possible access to students, we will provide exhibitors of GETEX Spring 2024 with
continued marketing support leading up to their September student-intake. Additionally,
our aim is to facilitate a student-outreach programme for universities especially focusing
on students in the Northern Emirates who were unable to attend GETEX because of the
unprecedented rains and consequent flooding. We take pride in our University-School
relationships and believe that a large number of higher education institutions in the UAE
depend on GETEX as their primary source for student recruitment each year. We will not
let them down,” Mokle, added.

Another UAE-based higher education forerunner reiterated their satisfaction with GETEX
2024 fulfilling their annual student recruitment drive. Vignesh Unadkat, COO at Thumbay
Group, Gulf Medical University said: “GETEX is a valuable event that enables us to
effectively assist applicants, parents, and other participants within the higher education 
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