Page 3 - BIG HOLDING PR REPORT - MARCH 2024
P. 3

PR REPORT



                                             Big Holding



                                                 March 2024




               1 Press Release was issued for Big Holding.

               1 Content Development was drafted for Big Holding.



               TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.


               Arabic Total                                              AED                             34,200

                *Arabic Total Value of Spend 1:4                         AED                            136,800

               English Total                                             AED                              74,900

                *English Total Value of Spend 1:4                        AED                            299,600


                TOTAL                                                    AED                            436,400

               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
   1   2   3   4   5   6   7   8