Page 8 - BIG HOLDING PR REPORT - MARCH 2024

Press Release

BIG Holding to officially launch in Saudi Arabia to meet surge in

events, leisure, and entertainment sectors

• The launch to bring together six leading events, leisure, and entertainment

companies in Saudi Arabia under one umbrella.
• The Group has opened offices in Riyadh and Jeddah to strengthen its presence in

the country

Riyadh, March 25, 2024: Business Innovation Gate (BIG) Holding, a Saudi-based

conglomerate of companies leading in events, leisure, and entertainment sectors, will be
officially launched in Saudi Arabia with the opening of two offices in Riyadh and Jeddah.

Founded and led by co-chairmen Hassan Ghazzawi and Pierre-Alexandre Dentant, the official

launch of the Group marks the unifying force that incorporates leading partners and industry

leaders, all in alignment with the Saudi vision 2030, seeking to amplify their impact in the
dynamic landscape of events.

According to a recent research study by RedSeer, the MENA region is projected to welcome

around 250 million visitors by 2028, with Saudi Arabia spearheading this growth. By 2028, the

Kingdom is projected to attract 85 million visitors, contributing about USD 5 billion to its
economy. BIG aims to align with this vision by providing companies in this market with the

necessary support, easing their integration into the Saudi landscape.

Hassan Ghazzawi, co-chairman, BIG Holding, said, “The launch of BIG Holding marks a
significant milestone for the events, leisure, and entertainment sectors in Saudi Arabia, as it

represents a beacon of collaboration and innovation. The Group has successfully brought

together a collaborative community of industry experts, entrepreneurs, innovators, and
through-leaders, who will work towards shaping the landscape of these sectors for the years to