Page 13 - BIG HOLDING PR REPORT - MARCH 2024

Riyadh "Riyadh Daily"
BIG Holding to officially launch in Saudi Arabia

to meet surge in events, leisure, and

entertainment sectors

Business Innovation Gate (BIG) Holding, a Saudi-based conglomerate of companies
leading in events, leisure, and entertainment sectors, will be officially launched in Saudi
Arabia with the opening of two offices in Riyadh and Jeddah.

Founded and led by co-chairmen Hassan Ghazzawi and Pierre-Alexandre Dentant, the
official launch of the Group marks the unifying force that incorporates leading partners
and industry leaders, all in alignment with the Saudi vision 2030, seeking to amplify their
impact in the dynamic landscape of events.

According to a recent research study by RedSeer, the MENA region is projected to
welcome around 250 million visitors by 2028, with Saudi Arabia spearheading this
growth. By 2028, the Kingdom is projected to attract 85 million visitors, contributing
about USD 5 billion to its economy. BIG aims to align with this vision by providing
companies in this market with the necessary support, easing their integration into the
Saudi landscape.

Hassan Ghazzawi, co-chairman, BIG Holding, said, “The launch of BIG Holding marks a
significant milestone for the events, leisure, and entertainment sectors in Saudi Arabia,

https://alriyadhdaily.com/article/f4540912d4254dc1b5ff0168c95b2c74#:~:text=Business%20Innov
ation%20Gate%20(BIG)%20Holding,offices%20in%20Riyadh%20and%20Jeddah.