Page 16 - BIG HOLDING PR REPORT - MARCH 2024

3/26/24, 12:45 PM BIG Holding to officially launch in Saudi Arabia to meet surge in events, leisure, and entertainment sectors – Media-Avataar Mena
vision by providing companies in this market with the necessary
support, easing their integration into the Saudi landscape.

Hassan Ghazzawi, co-chairman, BIG Holding, said, “The launch of BIG
Holding marks a significant milestone for the events, leisure, and

entertainment sectors in Saudi Arabia, as it represents a beacon of

collaboration and innovation. The Group has successfully brought together a

collaborative community of industry experts, entrepreneurs, innovators, and
through-leaders, who will work towards shaping the landscape of these

sectors for the years to come. At BIG Holding, we will be providing companies

with the support they need to thrive while maintaining their unique identity.

With this, we aim at becoming a one-stop destination for businesses seeking

to excel in these sectors, offering comprehensive solutions tailored to their
specific needs.”

Pierre-Alexandre Dentant, co-chairman, BIG Holding, said, “BIG is not

just a business venture, it’s a human adventure, a collective dream. By
consolidating six companies into a single group, we brought together

entrepreneurs who share a common vision and DNA. Whether working

collaboratively or independently in the same market, these businesses share

a unified motto: Where quality meets innovation, client satisfaction is our

tradition. BIG has invited these companies to join as a collective of experts
with the primary objective of supporting them in deploying their high skills in

the service of the Kingdom.”

The companies, which have united under BIG Holding include 3DB, one of
the region’s best technical and AV production company; All Events Services

(AES), a trusted international supplier of temporary structures for music,

sports, cultural and business events in the Middle East; GAG Company, an

event & entertainment agency pioneering in the conception, design and

production of events for more than 23 years in KSA; High and Wired KSA,
which offers a multitude of rigging, high access, performer flying, stunt rigging

and adrenaline-based solutions; Ogma Safety, which delivers Health and

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