Page 19 - BIG HOLDING PR REPORT - MARCH 2024

3/26/24, 12:45 PM Latest News
launch of the Group marks the unifying force that incorporates leading partners and industry

leaders, all in alignment with the Saudi vision 2030, seeking to amplify their impact in the

dynamic landscape of events.

According to a recent research study by RedSeer, the MENA region is projected to welcome

around 250 million visitors by 2028, with Saudi Arabia spearheading this growth. By 2028, the

Kingdom is projected to attract 85 million visitors, contributing about USD 5 billion to its

economy. BIG aims to align with this vision by providing companies in this market with the

necessary support, easing their integration into the Saudi landscape.

Hassan Ghazzawi, co-chairman, BIG Holding, said, “The launch of BIG Holding marks a

significant milestone for the events, leisure, and entertainment sectors in Saudi Arabia, as it

represents a beacon of collaboration and innovation. The Group has successfully brought

together a collaborative community of industry experts, entrepreneurs, innovators, and

through-leaders, who will work towards shaping the landscape of these sectors for the years
to come. At BIG Holding, we will be providing companies with the support they need to thrive

while maintaining their unique identity. With this, we aim at becoming a one-stop destination

for businesses seeking to excel in these sectors, offering comprehensive solutions tailored to

their specific needs.”

Pierre-Alexandre Dentant, co-chairman, BIG Holding, said, “BIG is not just a business

venture, it’s a human adventure, a collective dream. By consolidating six companies into a

single group, we brought together entrepreneurs who share a common vision and DNA.

Whether working collaboratively or independently in the same market, these businesses

share a unified motto: Where quality meets innovation, client satisfaction is our tradition. BIG

has invited these companies to join as a collective of experts with the primary objective of

supporting them in deploying their high skills in the service of the Kingdom.”

The companies, which have united under BIG Holding include 3DB, one of the region’s best

technical and AV production company; All Events Services (AES), a trusted international

supplier of temporary structures for music, sports, cultural and business events in the Middle

East; GAG Company, an event & entertainment agency pioneering in the conception, design

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