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3/26/24, 12:45 PM BIG Holding to officially launch in Saudi Arabia to meet surge in events, leisure, and entertainment sectors – Media-Avataar Mena

BIG Holding to officially launch in

Saudi Arabia to meet surge in

events, leisure, and entertainment

sectors

March 26, 2024 by MediavataarMe News Desk | Leave a comment

The launch to bring together six leading events, leisure, and

entertainment companies in Saudi Arabia under one umbrella.

The Group has opened offices in Riyadh and Jeddah to strengthen its

presence in the country

Business Innovation Gate (BIG) Holding, a Saudi-based conglomerate of

companies leading in events, leisure, and entertainment sectors, will be

officially launched in Saudi Arabia with the opening of two offices in Riyadh

and Jeddah.

Founded and led by co-chairmen Hassan Ghazzawi and Pierre-Alexandre

Dentant, the official launch of the Group marks the unifying force that

incorporates leading partners and industry leaders, all in alignment with the
Saudi vision 2030, seeking to amplify their impact in the dynamic landscape

of events.

According to a recent research study by RedSeer, the MENA

region is projected to welcome around 250 million visitors by

2028, with Saudi Arabia spearheading this growth. By 2028, the

Kingdom is projected to attract 85 million visitors, contributing
about USD 5 billion to its economy. BIG aims to align with this

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