Page 27 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:48 PM Emergencies, Crises and Disasters Management Centre – Abu Dhabi launches Our Community is Prepared campaign - Aletihad N…
The campaign targets all segments of society in Abu Dhabi, Al Ain, and Al Dhafra.

It comes as part of the emirate’s continued efforts to promote social responsibility for nation-building, ensure the well-
being of its residents, preserve resources for future generations, and create a safe environment to effectively address

the increasing challenges.

The first phase of the campaign, implemented in partnership with Abu Dhabi Police (ADP), the Abu Dhabi Department

of Energy (DOE), and the Department of Municipalities and Transport (DMT), focuses on raising awareness of extreme
weather conditions and their associated risks, as well as key preventive measures to mitigate their impacts.

It guarantees that community members receive accurate and trustworthy information, empowering them to
comprehend weather-related hazards and adopt strategies that reduce their impacts.

The Our Community is Prepared campaign entails educational lectures on various weather-related risks, including the
effects of thunderstorms, severe dust, heavy rainfall, and floods.

By enhancing awareness regarding the impact of extreme weather conditions on daily life and public welfare, the
campaign seeks to cultivate a culture of community engagement, enhancing community members’ understanding of

the roles and responsibilities.

Additionally, the initiative provides helpful guidance and practical instructions on how community members can better
manage weather hazards and respond to catastrophes.

It also presents examples of areas that have successfully lessened the damages brought on by extreme weather
conditions.

Director General of ADCMC, His Excellency Matar Saeed Al Nuaimi, said, “The Our Community is Prepared campaign
marks a significant step forward in building a more informed and resilient community in the face of climate-related

risks. It underscores Abu Dhabi’s commitment to raising awareness about the critical role of each community member
in effectively responding to any crises. This campaign is a joint endeavour involving multiple stakeholders,
emphasising the significance of strengthening preparedness for climate risks and prioritising the protection of lives and

properties. This initiative further aligns with His Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2025
as the Year of the Community under the theme Hand in Hand. This signals a new chapter in the nation’s sustainable
development with an emphasis on fostering unity, community engagement and cohesion among its nationals.”

“At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency preparedness. This strategy reflects

the government’s broader commitment to enhancing all aspects of risk management, including raising public
awareness of potential risks, implementing preventive measures, and ensuring effective emergency response

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