Page 32 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:52 PM Emergencies, Crises and Disasters Management Centre – Abu Dhabi launches Our Community is Prepared campaign

0:00 0:00

In line with the announcement of His Highness Sheikh Mohamed bin Zayed Al Nahyan,
President of the UAE, declaring 2025 as the Year of the Community, the Emergencies, Crises and
Disasters Management Centre - Abu Dhabi (ADCMC) has launched Our Community is Prepared
campaign, in collaboration with strategic partners. The campaign aims to enhance Abu Dhabi’s
readiness during emergencies, raise awareness about various risks, and highlight key measures
and guidelines to be followed in situations of crises and disasters.

The campaign targets all segments of society in Abu Dhabi, Al Ain, and Al Dhafra. It comes as
part of the emirate’s continued efforts to promote social responsibility for nation-building,
ensure the well-being of its residents, preserve resources for future generations, and create a
safe environment to effectively address the increasing challenges.
The first phase of the campaign, implemented in partnership with Abu Dhabi Police (ADP),
the Abu Dhabi Department of Energy (DOE), and the Department of Municipalities and
Transport (DMT), focuses on raising awareness of extreme weather conditions and their
associated risks, as well as key preventive measures to mitigate their impacts. It guarantees that
community members receive accurate and trustworthy information, empowering them to
comprehend weather-related hazards and adopt strategies that reduce their impacts.
The Our Community is Prepared campaign entails educational lectures on various weather-
related risks, including the effects of thunderstorms, severe dust, heavy rainfall, and floods. By
enhancing awareness regarding the impact of extreme weather conditions on daily life and
public welfare, the campaign seeks to cultivate a culture of community engagement, enhancing
community members’ understanding of the roles and responsibilities. Additionally, the initiative
provides helpful guidance and practical instructions on how community members can better
manage weather hazards and respond to catastrophes. It also presents examples of areas that
have successfully lessened the damages brought on by extreme weather conditions.

His Excellency Matar Saeed Al Nuaimi, Director General of ADCMC, said: “The Our Community is
Prepared campaign marks a significant step forward in building a more informed and resilient
community in the face of climate-related risks. It underscores Abu Dhabi’s commitment to
raising awareness about the critical role of each community member in effectively responding
to any crises. This campaign is a joint endeavour involving multiple stakeholders, emphasising
the significance of strengthening preparedness for climate risks and prioritising the protection
of lives and properties. This initiative further aligns with His Highness Sheikh Mohamed bin
Zayed Al Nahyan’s declaration of 2025 as the Year of the Community under the theme Hand in
Hand. This signals a new chapter in the nation’s sustainable development with an emphasis on
fostering unity, community engagement and cohesion among its nationals.

“At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency preparedness.
This strategy reflects the government’s broader commitment to enhancing all aspects of risk

https://www.mediaoffice.abudhabi/en/security/emergencies-crises-and-disasters-management-centre-abu-dhabi-launches-our-community-is-prepared-… 2/3