Page 36 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:52 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners
H.E. further stated: “This campaign is part of the collaborative efforts among various organisations in the
Emirate, ensuring the continuous and uninterrupted delivery of essential services like electricity and
water. It also aims to create a secure and sustainable environment for the community under all
circumstances. Our close cooperation with partners is key to ensuring the resilience of energy

infrastructure and delivering prompt and effective emergency responses.”

Eng. Al Rumaithi also noted that the Department of Energy, in partnership with sector companies, is
continuously disseminating important information and instructions through various media and social
media channels, reaching a broad audience. She added: “The use of modern media enables active

public participation and raises awareness of the essential protocols to follow in emergencies, helping
mitigate risks and safeguarding lives and property.”

Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Patrols Directorate,
emphasised the Directorate’s efforts to attain the highest levels of traffic safety for all road users, as well
as Abu Dhabi Police’s commitment to working together with partners to improve driver safety as part of

its strategic focus on road security.

He further added that the campaign entails delivering educational lectures and workshops under
councils that emphasise the significance of adhering to the designated speed limits on Abu Dhabi’s
highways in the face of hazy and erratic weather conditions like dust, sand accumulation, or rain.

Additionally, he also emphasised how crucial it is to keep a safe distance and follow the posted speeds
on digital road signs, which alert vehicles to reduce and change speeds under critical weather
conditions.

His Excellency Dr. Salem Al Kaabi, Director General of Operations Affairs at the Department of
Municipalities and Transport (DMT), confirmed the Department's readiness to address any potential

impacts of adverse weather conditions in the Emirate. He also emphasized that the DMT remains
steadfast in its responsibilities towards the community, which include managing roads, ensuring efficient
transportation, along with various municipal services. He stated: “Raising awareness and providing

guidance to ensure everyone’s safety, while providing them with the necessary knowledge to deal with
the effects of adverse weather, are fundamental aspects of sound risk mitigation. This re-affirms Abu
Dhabi’s global leadership in disaster management, led by the Emergency, Crisis, and Disaster
Management Centre for the Emirate of Abu Dhabi, in collaboration with various entities and
organizations.”

In addition to its public awareness efforts, the ‘Our Community is Prepared’ campaign includes practical
training, such as driving in adverse weather conditions like dense fog and heavy rain, alongside
communication activities and knowledge-sharing sessions to deepen collective awareness. The
campaign will also highlight cutting-edge weather forecasting technologies, including advanced

prediction systems and tools designed to improve preparedness for unforeseen events.

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