Page 40 - ADCMC PR REPORT - FEBRUARY 2025
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2/13/25, 4:53 PM              ADCMC Launches 'Our Community Is Prepared' Campaign In Collaboration With Strategic Partners
        environment for the community under all circumstances. Our close cooperation with partners
        is key to ensuring the resilience of energy infrastructure and delivering prompt and effective
        emergency responses.”

        Eng. Al Rumaithi also noted that the Department of Energy, in partnership with sector
        companies, is continuously disseminating important information and instructions through
        various media and social media channels, reaching a broad audience. She added:“The use
        of modern media enables active public participation and raises awareness of the essential
        protocols to follow in emergencies, helping mitigate risks and safeguarding lives and
        property.”

        Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Patrols
        Directorate, emphasised the Directorate's efforts to attain the highest levels of traffic safety
        for all road users, as well as Abu Dhabi Police's commitment to working together with
        partners to improve driver safety as part of its strategic focus on road security.

        He further added that the campaign entails delivering educational lectures and workshops
        under councils that emphasise the significance of adhering to the designated speed limits on
        Abu Dhabi's highways in the face of hazy and erratic weather conditions like dust, sand
        accumulation, or rain. Additionally, he also emphasised how crucial it is to keep a safe
        distance and follow the posted speeds on digital road signs, which alert vehicles to reduce
        and change speeds under critical weather conditions.

        His Excellency Dr. Salem Al Kaabi, Director General of Operations Affairs at the Department
        of Municipalities and Transport (DMT), confirmed the Department's readiness to address any
        potential impacts of adverse weather conditions in the Emirate. He also emphasized that the
        DMT remains steadfast in its responsibilities towards the community, which include
        managing roads, ensuring efficient transportation, along with various municipal services. He
        stated:“Raising awareness and providing guidance to ensure everyone's safety, while
        providing them with the necessary knowledge to deal with the effects of adverse weather,
        are fundamental aspects of sound risk mitigation. This re-affirms Abu Dhabi's global
        leadership in disaster management, led by the Emergency, Crisis, and Disaster
        Management Centre for the Emirate of Abu Dhabi, in collaboration with various entities and
        organizations.”

        In addition to its public awareness efforts, the 'Our Community is Prepared' campaign
        includes practical training, such as driving in adverse weather conditions like dense fog and
        heavy rain, alongside communication activities and knowledge-sharing sessions to deepen
        collective awareness. The campaign will also highlight cutting-edge weather forecasting
        technologies, including advanced prediction systems and tools designed to improve
        preparedness for unforeseen events.

        ADCMC remains dedicated to strengthening collaboration with key government and private
        sector partners to develop effective emergency response strategies, ensuring the safety and
        protection of lives and property across the Emirate.
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