Page 42 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:53 PM ADCMC launches ‘Our Community is Prepared’ campaign - ESG Mena
strategies that reduce their negative impacts. Additionally, it aims to increase public awareness of climate change, one of the
biggest problems facing humanity today.

The ‘Our Community is Prepared’ campaign entails educational lectures on various weather-related risks, including the

effects of thunderstorms, severe dust, heavy rainfall, and floods. By enhancing awareness regarding the impact of extreme
weather conditions on daily life and public welfare, the campaign seeks to cultivate a culture of community engagement,
enhancing community members’ understanding of the roles and responsibilities. Additionally, the initiative provides helpful

guidance and practical instructions on how community members can better manage weather hazards and respond to
catastrophes. It also presents examples of areas that have successfully lessened the damages brought on by extreme
weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said: “The ‘Our Community is Prepared’ campaign
marks a significant step forward in building a more informed and resilient community in the face of climate-related risks. It

underscores Abu Dhabi’s commitment to raising awareness about the critical role of each community member in effectively
responding to any crises. This campaign is a joint endeavour involving multiple stakeholders, emphasising the significance of

strengthening preparedness for climate risks and prioritising the protection of lives and properties. This initiative further
aligns with His Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2025 as the ‘Year of the Community’ under
the theme ‘Hand in Hand.’ This signals a new chapter in the nation’s sustainable development with an emphasis on fostering

unity, community engagement and cohesion among its nationals.”

H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency preparedness. This

strategy reflects the government’s broader commitment to enhancing all aspects of risk management, including raising public
awareness of potential risks, implementing preventive measures, and ensuring effective emergency response systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of Energy, commended the
educational campaign as a vital initiative to enhance community awareness about emergency preparedness for extreme

weather events. She emphasised that the campaign fosters a culture of proactive readiness, reducing risks and their
negative impact on society.

H.E. further stated: “This campaign is part of the collaborative efforts among various organisations in the Emirate, ensuring
the continuous and uninterrupted delivery of essential services like electricity and water. It also aims to create a secure and
sustainable environment for the community under all circumstances. Our close cooperation with partners is key to ensuring

the resilience of energy infrastructure and delivering prompt and effective emergency responses.”

Eng. Al Rumaithi also noted that the Department of Energy, in partnership with sector companies, is continuously
disseminating important information and instructions through various media and social media channels, reaching a broad
audience. She added: “The use of modern media enables active public participation and raises awareness of the essential

protocols to follow in emergencies, helping mitigate risks and safeguarding lives and property.”

Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Patrols Directorate, emphasised the Directorate’s
efforts to attain the highest levels of traffic safety for all road users, as well as Abu Dhabi Police’s commitment to working

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