Page 39 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:53 PM ADCMC Launches 'Our Community Is Prepared' Campaign In Collaboration With Strategic Partners
key preventive measures to mitigate their impacts. It guarantees that community members
receive accurate and trustworthy information, empowering them to comprehend weather-
related hazards and adopt strategies that reduce their negative impacts. Additionally, it aims
to increase public awareness of climate change, one of the biggest problems facing
humanity today.

The 'Our Community is Prepared' campaign entails educational lectures on various weather-
related risks, including the effects of thunderstorms, severe dust, heavy rainfall, and floods.
By enhancing awareness regarding the impact of extreme weather conditions on daily life
and public welfare, the campaign seeks to cultivate a culture of community engagement,
enhancing community members' understanding of the roles and responsibilities. Additionally,
the initiative provides helpful guidance and practical instructions on how community
members can better manage weather hazards and respond to catastrophes. It also presents
examples of areas that have successfully lessened the damages brought on by extreme
weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said:“The 'Our
Community is Prepared' campaign marks a significant step forward in building a more
informed and resilient community in the face of climate-related risks. It underscores Abu
Dhabi's commitment to raising awareness about the critical role of each community member
in effectively responding to any crises. This campaign is a joint endeavour involving multiple
stakeholders, emphasising the significance of strengthening preparedness for climate risks
and prioritising the protection of lives and properties. This initiative further aligns with His
Highness Sheikh Mohamed bin Zayed Al Nahyan's declaration of 2025 as the 'Year of the
Community' under the theme 'Hand in Hand.' This signals a new chapter in the nation's
sustainable development with an emphasis on fostering unity, community engagement and
cohesion among its nationals.”
H.E. continued : “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive
emergency preparedness. This strategy reflects the government's broader commitment to
enhancing all aspects of risk management, including raising public awareness of potential
risks, implementing preventive measures, and ensuring effective emergency response
systems.”
His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of
Energy, commended the educational campaign as a vital initiative to enhance community
awareness about emergency preparedness for extreme weather events. She emphasised
that the campaign fosters a culture of proactive readiness, reducing risks and their negative
impact on society.
H.E. further stated : “This campaign is part of the collaborative efforts among various
organisations in the Emirate, ensuring the continuous and uninterrupted delivery of essential
services like electricity and water. It also aims to create a secure and sustainable

https://menafn.com/1109186198/ADCMC-Launches-Our-Community-Is-Prepared-Campaign-In-Collaboration-With-Strategic-Partners 2/3