Page 35 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:52 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners
building, ensure the well-being of its residents, preserve resources for future generations, and create a
safe environment to effectively address the increasing challenges.

The first phase of the campaign, implemented in partnership with Abu Dhabi Police, the Department of
Energy, and the Department of Municipalities and Transport (DMT), focuses on raising awareness of

extreme weather conditions and their associated risks, as well as key preventive measures to mitigate
their impacts. It guarantees that community members receive accurate and trustworthy information,
empowering them to comprehend weather-related hazards and adopt strategies that reduce their
negative impacts. Additionally, it aims to increase public awareness of climate change, one of the

biggest problems facing humanity today.

The ‘Our Community is Prepared’ campaign entails educational lectures on various weather-related
risks, including the effects of thunderstorms, severe dust, heavy rainfall, and floods. By enhancing
awareness regarding the impact of extreme weather conditions on daily life and public welfare, the
campaign seeks to cultivate a culture of community engagement, enhancing community members’

understanding of the roles and responsibilities. Additionally, the initiative provides helpful guidance and
practical instructions on how community members can better manage weather hazards and respond to
catastrophes. It also presents examples of areas that have successfully lessened the damages brought

on by extreme weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said: “The ‘Our Community is
Prepared’ campaign marks a significant step forward in building a more informed and resilient
community in the face of climate-related risks. It underscores Abu Dhabi’s commitment to raising
awareness about the critical role of each community member in effectively responding to any crises.

This campaign is a joint endeavour involving multiple stakeholders, emphasising the significance of
strengthening preparedness for climate risks and prioritising the protection of lives and properties. This
initiative further aligns with His Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2025
as the ‘Year of the Community’ under the theme ‘Hand in Hand.’ This signals a new chapter in the

nation’s sustainable development with an emphasis on fostering unity, community engagement and
cohesion among its nationals.”

H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency
preparedness. This strategy reflects the government’s broader commitment to enhancing all aspects of
risk management, including raising public awareness of potential risks, implementing preventive

measures, and ensuring effective emergency response systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of Energy,
commended the educational campaign as a vital initiative to enhance community awareness about
emergency preparedness for extreme weather events. She emphasised that the campaign fosters a

culture of proactive readiness, reducing risks and their negative impact on society.

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