Page 43 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:53 PM ADCMC launches ‘Our Community is Prepared’ campaign - ESG Mena
together with partners to improve driver safety as part of its strategic focus on road security.

He further added that the campaign entails delivering educational lectures and workshops under councils that emphasise the
significance of adhering to the designated speed limits on Abu Dhabi’s highways in the face of hazy and erratic weather

conditions like dust, sand accumulation, or rain. Additionally, he also emphasised how crucial it is to keep a safe distance
and follow the posted speeds on digital road signs, which alert vehicles to reduce and change speeds under critical weather
conditions.

His Excellency Dr. Salem Al Kaabi, Director General of Operations Affairs at the Department of Municipalities and Transport
(DMT), confirmed the Department’s readiness to address any potential impacts of adverse weather conditions in the

Emirate. He also emphasized that the DMT remains steadfast in its responsibilities towards the community, which include
managing roads, ensuring efficient transportation, along with various municipal services. He stated: “Raising awareness and
providing guidance to ensure everyone’s safety, while providing them with the necessary knowledge to deal with the effects

of adverse weather, are fundamental aspects of sound risk mitigation. This re-affirms Abu Dhabi’s global leadership in
disaster management, led by the Emergency, Crisis, and Disaster Management Centre for the Emirate of Abu Dhabi, in

collaboration with various entities and organizations.”

In addition to its public awareness efforts, the ‘Our Community is Prepared’ campaign includes practical training, such as

driving in adverse weather conditions like dense fog and heavy rain, alongside communication activities and knowledge-
sharing sessions to deepen collective awareness. The campaign will also highlight cutting-edge weather forecasting
technologies, including advanced prediction systems and tools designed to improve preparedness for unforeseen events.

ADCMC remains dedicated to strengthening collaboration with key government and private sector partners to develop
effective emergency response strategies, ensuring the safety and protection of lives and property across the Emirate.

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