Page 45 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:54 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners - Middle East Business News and …

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The ‘Our Community is Prepared’ campaign entails educational lectures on various weather-

related risks, including the effects of thunderstorms, severe dust, heavy rainfall, and
floods. By enhancing awareness regarding the impact of extreme weather conditions on
daily life and public welfare, the campaign seeks to cultivate a culture of community

engagement, enhancing community members’ understanding of the roles and
responsibilities. Additionally, the initiative provides helpful guidance and practical

instructions on how community members can better manage weather hazards and respond
to catastrophes. It also presents examples of areas that have successfully lessened the
damages brought on by extreme weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said: “The ‘Our
Community is Prepared’ campaign marks a significant step forward in building a more

informed and resilient community in the face of climate-related risks. It underscores Abu
Dhabi’s commitment to raising awareness about the critical role of each community

member in effectively responding to any crises. This campaign is a joint endeavour
involving multiple stakeholders, emphasising the significance of strengthening
preparedness for climate risks and prioritising the protection of lives and properties. This

initiative further aligns with His Highness Sheikh Mohamed bin Zayed Al Nahyan’s
declaration of 2025 as the ‘Year of the Community’ under the theme ‘Hand in Hand.’ This

signals a new chapter in the nation’s sustainable development with an emphasis on
fostering unity, community engagement and cohesion among its nationals.”

H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive
emergency preparedness. This strategy reflects the government’s broader commitment to

enhancing all aspects of risk management, including raising public awareness of potential
risks, implementing preventive measures, and ensuring effective emergency response
systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of

Energy, commended the educational campaign as a vital initiative to enhance community
awareness about emergency preparedness for extreme weather events. She emphasised
that the campaign fosters a culture of proactive readiness, reducing risks and their

negative impact on society.

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