Page 49 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:54 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners - Middle East News 247

The ‘Our Community is Prepared’ campaign entails educational lectures on various weather-related risks,
including the effects of thunderstorms, severe dust, heavy rainfall, and floods. By enhancing awareness

regarding the impact of extreme weather conditions on daily life and public welfare, the campaign seeks to
cultivate a culture of community engagement, enhancing community members’ understanding of the roles
and responsibilities. Additionally, the initiative provides helpful guidance and practical instructions on how

community members can better manage weather hazards and respond to catastrophes. It also presents
examples of areas that have successfully lessened the damages brought on by extreme weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said: “The ‘Our Community is
Prepared’ campaign marks a significant step forward in building a more informed and resilient community in

the face of climate-related risks. It underscores Abu Dhabi’s commitment to raising awareness about the
critical role of each community member in effectively responding to any crises. This campaign is a joint
endeavour involving multiple stakeholders, emphasising the significance of strengthening preparedness for
climate risks and prioritising the protection of lives and properties. This initiative further aligns with His

Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2025 as the ‘Year of the Community’ under
the theme ‘Hand in Hand.’ This signals a new chapter in the nation’s sustainable development with an

emphasis on fostering unity, community engagement and cohesion among its nationals.”

H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency

preparedness. This strategy reflects the government’s broader commitment to enhancing all aspects of risk
management, including raising public awareness of potential risks, implementing preventive measures, and
ensuring effective emergency response systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of Energy,
commended the educational campaign as a vital initiative to enhance community awareness about

emergency preparedness for extreme weather events. She emphasised that the campaign fosters a culture
of proactive readiness, reducing risks and their negative impact on society.

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