Page 50 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:54 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners - Middle East News 247
H.E. further stated: “This campaign is part of the collaborative efforts among various organisations in the
Emirate, ensuring the continuous and uninterrupted delivery of essential services like electricity and water. It

also aims to create a secure and sustainable environment for the community under all circumstances. Our
close cooperation with partners is key to ensuring the resilience of energy infrastructure and delivering
prompt and effective emergency responses.”

Eng. Al Rumaithi also noted that the Department of Energy, in partnership with sector companies, is

continuously disseminating important information and instructions through various media and social media
channels, reaching a broad audience. She added: “The use of modern media enables active public
participation and raises awareness of the essential protocols to follow in emergencies, helping mitigate risks
and safeguarding lives and property.”

Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Patrols Directorate, emphasised

the Directorate’s efforts to attain the highest levels of traffic safety for all road users, as well as Abu Dhabi
Police’s commitment to working together with partners to improve driver safety as part of its strategic focus
on road security.

He further added that the campaign entails delivering educational lectures and workshops under councils that
emphasise the significance of adhering to the designated speed limits on Abu Dhabi’s highways in the face of

hazy and erratic weather conditions like dust, sand accumulation, or rain. Additionally, he also emphasised
how crucial it is to keep a safe distance and follow the posted speeds on digital road signs, which alert
vehicles to reduce and change speeds under critical weather conditions.

His Excellency Dr. Salem Al Kaabi, Director General of Operations Affairs at the Department of Municipalities
and Transport (DMT), confirmed the Department’s readiness to address any potential impacts of adverse

weather conditions in the Emirate. He also emphasized that the DMT remains steadfast in its responsibilities
towards the community, which include managing roads, ensuring efficient transportation, along with various

municipal services. He stated: “Raising awareness and providing guidance to ensure everyone’s safety, while
providing them with the necessary knowledge to deal with the effects of adverse weather, are fundamental
aspects of sound risk mitigation. This re-affirms Abu Dhabi’s global leadership in disaster management, led
by the Emergency, Crisis, and Disaster Management Centre for the Emirate of Abu Dhabi, in collaboration

with various entities and organizations.”

In addition to its public awareness efforts, the ‘Our Community is Prepared’ campaign includes practical
training, such as driving in adverse weather conditions like dense fog and heavy rain, alongside
communication activities and knowledge-sharing sessions to deepen collective awareness. The campaign

will also highlight cutting-edge weather forecasting technologies, including advanced prediction systems and
tools designed to improve preparedness for unforeseen events.

ADCMC remains dedicated to strengthening collaboration with key government and private sector partners to
develop effective emergency response strategies, ensuring the safety and protection of lives and property

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