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1/19/24, 3:40 PM Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value | WebWire
Red Hat Transforms Partner Experience to

Deliver Enhanced Customer Value

New partner engagement model and program framework provides simplified,
transparent paths for partner collaboration to fuel business outcomes for

customers

RALEIGH, N.C. – WEBWIRE – Thursday, January 18, 2024

Red Hat, Inc., the world’s leading provider of open source
solutions, announced the transformation of its global partner
experience to offer greater simplicity, choice and flexibility to
partners collaborating with Red Hat. As part of this
transformation, Red Hat is modernizing its partner
engagement model by launching a new program framework,
introducing upgraded tools to enable streamlined cross-
collaboration and providing easier access to critical
technology, training and resources.

IDC predicts that 70% of vendors will pursue a customer-led
1
ecosystem orchestration strategy by 2025 , indicating that
technology vendors must be more firmly aligned with
partners to deliver the coordinated solutions, services and
deployment flexibility that customers are looking for in today’s This latest evolution of Red

shifting IT landscape. To address these changing customer Hat’s partner engagement
demands, Red Hat is implementing a simplified approach to
its partner engagement model to provide greater transparency model sends a clear signal to
across the ecosystem and apply a partner program framework our partners that Red Hat is
that is purposely designed with the end customer in mind. prioritizing the ecosystem as
the leading catalyst for
By utilizing a modular program design, partners will have customer value.
greater choice and flexibility in how they choose to work with
Red Hat to align more closely with their own business
strategies and customer needs. These new enhancements to the Red Hat partner engagement model will
help improve the partner experience and encourage ecosystem co-creation that will deepen partner
capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is introducing the Red Hat Partner
Practice Accelerator Program, which focuses on identifying, enabling, validating and incentivizing partners

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