Page 8 - Red Hat PR REPORT - JANUARY 2024

Press Release

Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value

New partner engagement model and program framework provides simplified, transparent
paths for partner collaboration to fuel business outcomes for customers

January 18, 2024 – Red Hat, Inc., the world's leading provider of open source solutions,
today announced the transformation of its global partner experience to offer greater
simplicity, choice and flexibility to partners collaborating with Red Hat. As part of this
transformation, Red Hat is modernizing its partner engagement model by launching a new
program framework, introducing upgraded tools to enable streamlined cross-collaboration
and providing easier access to critical technology, training and resources.

IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration
1
strategy by 2025 , indicating that technology vendors must be more firmly aligned with
partners to deliver the coordinated solutions, services and deployment flexibility that
customers are looking for in today’s shifting IT landscape. To address these changing
customer demands, Red Hat is implementing a simplified approach to its partner
engagement model to provide greater transparency across the ecosystem and apply a
partner program framework that is purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in how
they choose to work with Red Hat to align more closely with their own business strategies
and customer needs. These new enhancements to the Red Hat partner engagement model
will help improve the partner experience and encourage ecosystem co-creation that will
deepen partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is introducing the Red Hat
Partner Practice Accelerator Program, which focuses on identifying, enabling, validating and
incentivizing partners within the commercial segment, including mid-market and SMB (small
medium business) customers. With this program, Red Hat is empowering partners to lead
the full commercial customer lifecycle while providing differentiated and impactful business
outcomes using Red Hat Ansible Automation Platform and Red Hat OpenShift. The Red Hat
Partner Practice Accelerator Program comprises a select group of partners that have
demonstrated advanced technical knowledge and proven business practices by achieving
Red Hat professional services credentials and certifications related to automation and
application development, positioning them as trusted experts who are able to architect,
implement and configure tailored solutions for commercial customers.

As experts in automation and application modernization, certified services partners in the
Red Hat Partner Practice Accelerator Program can help envision, shape and execute digital
transformation roadmaps for customers, no matter how complex. To do this, these select
partners will have extensive access to resources and professional services opportunities to
enhance their profitability, differentiate themselves in the market and generate customer
success using Red Hat technologies.

Partners that have completed professional services certification and are currently
participating in the Red Hat Partner Practice Accelerator Program include: Li9 Technology
Solutions,, Linux Plus, Sekom and Stone Door Group.

1 Source: IDC, 2023 Channels and Alliances Predictions, March, 2023, Doc #US50479020.