Page 263 - MOET ENGLISH PR REPORT - JULY 2025

7/28/25, 3:38 PM Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism

Shaikha Al Nowais meets with Chinese Ambassador to strengthen
tourism collaboration and global partnerships for resilient tourism

Meeting explores future collaboration on cultural and tourism initiatives to foster knowledge exchange and
economic growth

Abu Dhabi, 23 July 2025 - Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of UN Tourism for
the 2026–2029 term, met with His Excellency Zhang Yiming, Ambassador of the People's Republic of China to the
UAE, in Abu Dhabi. The meeting focused on advancing collaboration in the tourism sector and explored opportunities
to forge partnerships that foster cultural and tourism initiatives supporting knowledge exchange and economic
development in tourism and related sectors.

Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly China, to
develop strategic projects in sustainable and cultural tourism. She noted that China's dynamic tourism industry is a
key driver of tourism and cultural exchange, as well as the growth of global tourism markets.

H.E. said: “We value China's continuing efforts to drive tourism and promote partnerships in this field. We look
forward to expanding collaboration in the areas of education, training, and tourism innovation through launching

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