Page 265 - MOET ENGLISH PR REPORT - JULY 2025

7/28/25, 3:38 PM Shaikha Al Nowais meets with Chinese Ambassador to strengthen tourism collaboration and global partnerships for resilient tourism

Shaikha Al Nowais meets with Chinese Ambassador to strengthen
tourism collaboration and global partnerships for resilient tourism

Meeting explores future collaboration on cultural and tourism initiatives to foster knowledge exchange and economic
growth

Abu Dhabi, 23 July 2025 - Her Excellency Shaikha Nasser Al Nowais, Secretary-General elect of UN Tourism for the 2026-2029
term, met with His Excellency Zhang Yiming, Ambassador of the People’s Republic of China to the UAE, in Abu Dhabi. The meeting
focused on advancing collaboration in the tourism sector and explored opportunities to forge partnerships that foster cultural and
tourism initiatives supporting knowledge exchange and economic development in tourism and related sectors.
Her Excellency Shaikha Al Nowais reaffirmed her commitment to working with global partners, particularly China, to develop strategic
projects in sustainable and cultural tourism. She noted that China’s dynamic tourism industry is a key driver of tourism and cultural
exchange, as well as the growth of global tourism markets.

H.E. said: “We value China’s continuing efforts to drive tourism and promote partnerships in this field. We look forward to expanding
collaboration in the areas of education, training, and tourism innovation through launching training programmes globally to elevate
the preparedness of the tourism workforce, enrich cultural tourism experiences, and support rural community development through
sustainable tourism.”
During the meeting, both sides discussed several priority areas of mutual interest, including initiatives to empower local communities
and opportunities to leverage China’s expertise and resources. They also explored ways to enhance tourism mobility across
countries and regions through bilateral and multilateral collaboration, aligned with the United Nations’ global tourism frameworks.

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