Page 290 - MOET ENGLISH PR REPORT - JULY 2025

7/28/25, 3:40 PM UN Tourism Secretary-General Elect, Chinese Ambassador discuss tourism collaboration
Al Nowais reaffirmed her commitment to working with global partners, particularly China, to
develop strategic projects in sustainable and cultural tourism. She noted that China's dynamic

tourism industry is a key driver of tourism and cultural exchange, as well as the growth of global
tourism markets.

She said, "We value China's continuing efforts to drive tourism and promote partnerships in this
field. We look forward to expanding collaboration in the areas of education, training, and tourism
innovation through launching training programmes globally to elevate the preparedness of the

tourism workforce, enrich cultural tourism experiences, and support rural community development
through sustainable tourism."

During the meeting, both sides discussed several priority areas of mutual interest, including
initiatives to empower local communities and opportunities to leverage China's expertise and
resources. They also explored ways to enhance tourism mobility across countries and regions

through bilateral and multilateral collaboration, aligned with the United Nations' global tourism
frameworks.

Both parties affirmed the importance of aligning international efforts to strengthen tourism's role as a
bridge between people and cultures, and as a catalyst for sustainable development and youth
empowerment. They emphasised the need for renewed policies that embrace diversity, foster

innovation, and ensure the sustainable use of resources.

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