Page 207 - SHARJAH AIRPORT PR REPORT - OCTOBER 2023

11/1/23, 9:29 AM Sharjah to showcase integrated tourism developments at WTM London 2023
He emphasised the intrinsic connection between the tourism sector and international relations,
stating that it serves as a vital bridge to global audiences while fostering stronger ties and
partnerships with influential organisations shaping worldwide travel and tourism trends. He further
highlighted the collaborative efforts between government and private sector entities to position

Sharjah as an exceptionally appealing and diverse tourist destination, offering an array of integrated
tourism options and experiences on both regional and global scales.

He further commented, “The tourism sector is evolving at a rapid pace, with an increasing emphasis
on authentic environmental, heritage, and cultural tourism. Sharjah has consistently remained at the

forefront of adopting these tourism strategies, driven by its commitment to sustainable development
standards that enjoy widespread support across all sectors, with tourism leading the way.”

World Travel Market

WTM is the global travel and tourism industry's epicentre and the most influential event in the sector.
It provides a platform for operators in the industry from around the world to showcase their

achievements and unique experiences. It also provides networking opportunities to build
relationships and partnerships with peers worldwide. This year's 43rd edition of the exhibition
features the participation of 5,000 exhibitors, presenting their accomplishments, innovations, and
visions of global travel to an estimated 51,000 visitors from various countries worldwide.

TRAVEL AND
TOURISM

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