Page 208 - SHARJAH AIRPORT PR REPORT - OCTOBER 2023

11/1/23, 9:29 AM Sharjah to participate in World Travel Market London 2023
Sharjah to participate in World Travel Market

London 2023

Tue 31-10-2023 13:38 PM

SHARJAH, 31st October, 2023 (WAM) -- Sharjah is gearing up for a significant presence at the 43rd edition
of the World Travel Market (WTM) in London from 6-8 November.

Sharjah will be represented by a coalition of 18 government and private entities in collaboration with the
Sharjah Commerce and Tourism Development Authority (SCTDA), with a focus on showcasing the emirate's
accomplishments in aligning tourism sector growth with the preservation of environmental, heritage, and
cultural values—an essential component of its sustainable tourism diversification strategy.

Throughout its participation, the emirate will shine a spotlight on a diverse array of exceptional experiences
and destinations, encompassing environmental, desert, heritage, cultural, recreational, adventure, and sports
tourism.

Sharjah is distinguished by its unique environmental diversity, spanning from the desert to the islands,
including landmarks such as the Khorfakkan Amphitheatre, Mleiha Archaeological and Ecotourism Project,
Buhais Geology Park, Sharjah Safari, and natural reserves like the Wasit Wetland Centre and Al Qurm Nature
Reserve.

The emirate has been steadfast in its growth. In 2022, Sharjah's hotels welcomed over 1.4 million guests, and
this year has seen a substantial increase in guest numbers. Between January and September 2023, the emirate
received more than 1.1 million guests, marking an impressive 18% increase over the same period in 2022.

This year, several prominent institutions and entities are participating in collaboration with SCTDA,
including Sharjah International Airport Authority, Environment and Protected Areas Authority (EPAA),
Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Institute of
Heritage, as well as Sharjah Asset Management, Sharjah International Marine Sports Club, Expo Centre
Sharjah, Sharjah Sports Council, and Sharjah Old Cars Club.

From the private sector, participating entities in collaboration with SCTDA include Sharjah Airport Travel
Agency (SATA), Sharjah National Hotels, The Chedi Al Bait Hotel, Sharjah, Coral Beach Resort, Sheraton
Sharjah Beach Resort & Spa, Golden Sands Hotel, Holidays Tours, and TravTalk.

Khalid Jasim Al Midfa, Chairman of SCTDA, has underlined Sharjah's leading position in the
implementation of sustainable tourism strategies, solidifying its status as an industry trailblazer.

https://wam.ae/en/details/1395303216030#:~:text=SHARJAH%2C 31st October%2C 2023 %28WAM%29 -- Sharjah is,its sustainable tourism div… 1/2