Page 135 - HBMSU PR REPORT - APRIL 2025

AI reshaping business future in Dubai, region: IBM

• Monday, April 21, 2025 10:43 PM

• 2 minutes Reading

DUBAI, 21st April, 2025 (WAM) -- IBM has generated over US$3.5 billion in return on investment over
the past two years through the deployment of artificial intelligence (AI) technologies within the
company, according to Shukri Eid, General Manager of IBM Gulf, Levant and Pakistan.
Speaking to the Emirates News Agency (WAM) during Dubai AI Week, Eid emphasised that AI has
become a strategic priority for organisations in the region, serving as a powerful tool to enhance
productivity and maximise returns.

He noted that IBM plays a pivotal role in helping businesses identify and implement high-impact
use cases across areas such as human resources, supply chain, procurement and application
development.

Eid predicted that AI’s impact would accelerate in the future with the adoption of “AI assistants”
and “AI agents” capable of understanding context and making independent decisions with minimal
human oversight.

https://www.wam.ae/en/article/bjagcsk-reshaping-business-future-dubai-region-ibm