Page 35 - ECI PR REPORT - NOVEMBER 2025

12/3/25, 8:27 AM CULTURE, COMMUNITY AND CORPORATE HEART
CULTURE, COMMUNITY AND CORPORATE HEART

How lead ing UAE entit ies blen de d her it age, pride and p e ople fo cuse d ini ti at ives
to hon our the nation

UAE National Day · 2 Dec 2025 · ■ Sana Eqbal — sana@khalee times.com
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Nat ional Day in the UAE has never b e en only ab out com mem or at ing a his toric moment. It is a
yearly remind er of the val ues that built the nat ion and con t inue to shap e its future.
Unity, b elong ing, innov a t ion and a col le ct ive prid e in pro g ress remain the core of the cel eb ra -

t ions. This year, some of the coun tr y ’s most influ en t ial inst i tu t ions marke d the o cca sion w ith
pro g rammes that blen d e d tra di t ion w ith cre at iv ity and her it age w ith for ward lo ok ing ambi t ion.
Their cel eb ra t ions reveal how the UAE’s large organ is a t ions hon our the nat ion not only through
cere mony but also through mean ing ful engage ment w ith their ow n p e ople and the w id er com -
munity.

ECI PL ACES ITS PEOPLE AT THE HE ART OF THE CELEBR ATION
Et i had Cre dit Insur ance, the fe d eral ex p ort cre dit com p any, chose to cel eb rate Nat ional Day by
re cog nising the employ e es who drive its mis sion. The gath er ing, held at the One and Only Royal

Mirage and atten d e d by Dr Thani bin Ahme d A l Zey oudi, brought the ent ire ECI team together in
a set t ing that b al ance d form al ity w ith warmth.
Raja A l Maz rouei, CEO of ECI, ex presse d her g rat it ud e to the teams who have con trib ute d to the
com p any ’s achieve ments. She s aid: “As we mark the UAE Nat ional Day, the ECI fam ily reit er ates
its com mit ment to sup p ort ing the nat ion’s pro g ress, refle ct ing our share d val ues of innov a t ion,

excel lence, and unity. This cel eb ra t ion provid es an opp or tun ity to re cog nise employ e es’
achieve ments, foster a sense of b elong ing, and rein force ECI’s mis sion to emp ower Emir at i busi -
nesses while advan cing the UAE’s ex p ort and trad e se c tors.”

E MIR ATES NBD USES STORY TELLING TO BRING NATIONAL DAY TO LIFE
For Emir ates NBD, Nat ional Day was an opp or tun ity to merge cre at iv ity w ith cul tural her it age.
Of fices across the UAE were trans forme d w ith can vas p aint ing corners, photo b o oths and re cre -
at ional sta t ions that encour age d staf f to p ar t i cip ate in the spirit of the d ay. The cel eb ra t ions
b egan w ith the UAE Nat ional Anthem p er forme d by Emir at i musi cian S aif A l A li and con t in ue d

w ith a vid e o cap tur ing the b ank’s achieve ments in Emir at is a t ion.
The high light of Emir ates NBD’s cel eb ra t ion was the launch of its cam p aig n t itle d Planet UAE.
The cent ral film tells the stor y of a g rand mother and her g rand d augh ter refle ct ing on what

makes the UAE unique. W hen the child asks what it would b e like to live on another planet, the
g rand mother resp onds that they already do. They live on Planet UAE. The mes s age is simple yet
p ower ful. S afety, har mony, her it age and innov a t ion all co
ex ist here. The cam p aig n car ries the tagline “Planet UAE, a planet unite d in love” and extends
across dig ital plat forms, influ en cer out reach, so cial chan nels and on g round act iv a t ions. It

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