Page 37 - ECI PR REPORT - NOVEMBER 2025

12/3/25, 8:27 AM CULTURE, COMMUNITY AND CORPORATE HEART

p ot ter y sta t ions, Emir at i cloth ing corners, tra di t ional games and a com munity mural t itle d Your
Mes s age to the UAE. The pro g ramme con t in ue d at Hisn Khor fakkan w ith mil it ar y p er form -

ances, a horse show, stu d ent d ances and s and art. Work shops, exhib i t ions on Islamic civil is a -
t ion, And alus ian his tor y, nat ive plants and pre his toric to ols, as well as ne w com mis sions by
Emir at i art ists, ensure d that cul ture remaine d at the fore f ront of Shar jah’s cel eb ra t ions. Through
these act iv it ies, the author ity rein force d the id ea that her it age remains cent ral to the UAE’s

id en t ity and future.
DU HONOURS THE E MOTIONAL B OND BET W EEN PEOPLE AND NATION
D u appro ache d the Nat ional Day cel eb ra t ion by fo cus ing on the emo t ional con ne c t ion that res -
id ents and cit izens share w ith the UAE. The com p any launche d its cam p aig n und er the theme

Unite d in our love for the nat ion. The centrepie ce vid e o fol lows the life of an Emir at i man name d
Z aye d, b orn on the first Union Day, whose p er sonal jour ney mir rors the coun tr y ’s trans form a -
t ion. From child ho o d memor ies to mo d ern achieve ments, the stor y illus trates how the nat ion’s
pro g ress is inter t w ine d w ith the lives of its p e ople.

Fahad A l Has s aw i, CEO at du, s aid, “As we cel eb rate the UAE’s 54th Eid A l Et i had, we are
remind e d that what unites us is far g reater than what sets us ap art. O ur love for this nat ion is
share d across gen er a t ions, cul tures, and com munit ies. This year’s cam p aig n, ‘Unite d in our love
for the nat ion,’ hon ours that col le ct ive spirit, one that has shap e d the UAE’s achieve ments and

con t in ues to guid e its future. At du, we are proud to cel eb rate the val ues that bring us together
and to con ne ct the p e ople who call this nat ion home.”
The cam p aig n runs across dig ital, so cial and nat ion w id e plat forms and encour ages com munit -
ies to refle ct on what the nat ion means to them. By con ne ct ing stor ytelling w ith share d emo -

t ions, du cre ate d a trib ute that fe els hon est and relat able.
A UNIFIED MESSAGE ACROSS THE COUN TRY
A lthough their cel eb ra t ions dif fer in format, the mes s age f rom these organ is a t ions is remark -
ably con sist ent. Nat ional Day is not only a moment of prid e but a moment of refle c t ion. It is a

t ime to hon our her it age, cel eb rate com munity, re cog nise achieve ments and reaf firm a col le ct ive
com mit ment to the future. From cul tural ex p er i ences and com munity gath er ings to stor ytelling
cam p aig ns and employe e re cog ni t ion, the UAE’s major inst i tu t ions have show n that cel eb rat ing
the nat ion is as much ab out p e ople as it is ab out pro g ress.

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