Page 10 - SOUEAST PR Report - June 2025

targeting the younger generation. On the other hand, the S07 is a more
versatile model, designed to serve as a family car or an urban SUV, which is
suitable for daily use, ensuring both comfort and functionality. The S09 is the
company’s largest model to date and features seven seats to accommodate
large families, aligning with the lifestyle of Saudi residents. It also comes with
spacious interiors for enhanced comfort and easy movement. In addition,
these models’ performance has been enhanced after conducting high-
temperature durability tests, optimizing air conditioning efficiency and
component heat resistance, and ensuring maximum reliability in the region´s
hot weather.

On the sustainability front, SOUEAST has already adopted advanced
technologies in the field of new energy vehicles, leveraging China’s position as
one of the leading developers of energy cars. Moreover, with sustainable
development emerging as a global priority, the Saudi government is striving to
promote advanced technologies, reduced oil consumption and adoption of
new energy vehicles. Recognizing this, SOUEAST remains equally focused on
advancing both long-term environmental responsibility and engineering
durability.

Ke stated: “Along with continued investment in the development of next-
generation, ultra-high-efficiency internal combustion engines, we are placing a
strong focus on electrification, advancing next-generation electric drive
motors, next-generation batteries, and green energy replenishment
technologies.”

He further stated: “We also plan to introduce new energy vehicles including
EVs, plug-in hybrid electric vehicles (PHEVs), and range extender EVs to the
Saudi market, in the future. For instance, to support sustainable mobility in
Saudi Arabia, the S06 DM, featuring hybrid tech, will be launched in July. This
will pave the way for enhanced driving experiences, improved fuel efficiency
and superior customer satisfaction.”

With over 4,000 SKUs in stock, SOUEAST offers 100 percent coverage of
commonly used parts, while ensuring 24-hour order processing and 48-hour
nationwide delivery, through partnerships with Saudi Arabia’s top logistics
provider. The brand currently operates five sales and service networks in
Saudi Arabia, with plans to expand to 25 within the next three years, steadily
improving market coverage and user reach. The company also aims to further
explore local assembly and manufacturing in line with market demands, to
enhance service capacity and support the local automotive industry.

Along with a highly qualified local operations team, the brand offers robust
after-sales support, including up to three years or 60,000 kilometres of free

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