Page 8 - SOUEAST PR Report - June 2025

SOUEAST enters KSA market amid a national push for

sustainable mobility, set to redefine automotive

landscape

June 25, 2025

In the recent years, Chinese automotive brands have been gaining strong
traction in Saudi Arabia, offering a compelling mix of affordability, innovation,
and technology that aligns well with the Kingdom’s rapidly evolving consumer
preferences. As Saudi Arabia pushes forward with Vision 2030 and its
ambitious goals to diversify the economy and localize industries, the
automotive sector has become a key focus area, opening avenues for new
players that deliver modern, sustainable mobility solutions.

Saudi Arabia aims to achieve 30 percent electric vehicle (EV) fleet penetration
in Riyadh by 2030 as part of its vision to reach net-zero emissions by 2060.
Moreover, the Kingdom’s automotive sector is expected to expand at an annual

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