Page 19 - Wego PR REPORT - MAY 2025

5/22/25, 11:59 AM Company News in Egypt: Wego's Data: Kuwait Travelers Embrace Diverse and Affordable Getaways This Summer
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Wego's Data: Kuwait Travelers Embrace Diverse and
Affordable Getaways This Summer

Dubai. UAE: 19 May 2025: Wego, the number 1 travel app and the largest online
travel marketplace in the Middle East and North Africa (MENA), reveals exciting
new travel insights showing a shift in Kuwaiti travelers’ preferences for summer
2025.
The summer travel period this year is expected to coincide with Eid al-Adha, which
may further encourage outbound travel as residents take advantage of the holiday to
plan extended getaways.
The latest platform data shows a notable rise in international searches, especially
toward destinations in Europe and Asia, with family travel seeing increased interest
compared to solo trips.
European Cities See Strong Summer Momentum
Kuwaiti travelers are showing strong interest in European destinations, with Munich
and London emerging as the most searched cities on Wego. Among these, Milan has
seen the most significant year-on-year growth, with a remarkable 66.34% increase in
interest, followed by Paris at 40.17%. Other European cities also witnessed
impressive growth, with Tbilisi City recording a 19.92% rise and Vienna
experiencing an 8.34% increase. These destinations continue to captivate Kuwaiti
travelers with their unique charm and relatively budget-friendly travel options
available on Wego.

Asian Destinations Gain Favor with Value-Driven Travel
Asian destinations are gaining traction among Kuwaiti travelers seeking value-driven
experiences. Kuala Lumpur saw a notable 28.24% increase in searches, driven by its
vibrant mix of urban excitement and family-friendly attractions. Jakarta attracted
solo travelers with its affordable and immersive experiences, achieving a 22.66%
growth. Meanwhile, Bangkok maintained its popularity, recording a 12.98% rise in
interest, offering travelers unbeatable deals on accommodations and cuisine through
Wego. Additional destinations including Manila, Cochin, Dhaka, and Colombo also
ranked prominently among Wego users, with many searches attributed to expatriates
planning family reunions during the school summer break. These trends reflect a
purposeful approach to travel, balancing emotional ties with cost efficiency.
Selective Gains in the MENA Region
While overall searches to MENA destinations saw mixed results compared to last
summer, Cairo, Amman, and Istanbul emerged as the most popular cities this year.
Two cities stood out with measurable growth: Casablanca and Tunis saw increases of
7.93% and 7.72%, respectively. Both cities provide cultural richness and geographic
proximity, offering compelling alternatives for families seeking accessible getaways
without the burden of long-haul expenses.
Family Travel Rises, Solo Trips Adjust
Wego data showed a 29% increase in family travel, with more users indicating
'family trip' as their travel intent during searches. In contrast, solo travel, though still
dominant at 58%, declined by 23% year-over-year, signaling a subtle but important
shift toward shared travel experiences this season.

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