Page 133 - AJMAN TOURISM PR REPORT - October 2024

10/4/24, 10:59 AM Ajman Tourism Development Department commences a promotional tour in Czech Republic, Poland and Germany aiming to stren…
from the tourism sector of these countries. Furthermore, the tour will witness signing of
agreements and MoUs to reinforce partnerships in the tourism sector. During the tour, latest

tourism destinations and initiative in Ajam will be showcased, along with emphasising the aim
of positioning Ajman as a global tourist destination.

H.E. Mahmood Khaleel Alhashmi highlighted Ajman Tourism Development Department’s

commitment to organising promotional tours aimed at enhancing Ajman’s position as a
leading tourist destination, both regionally and globally. This

effort is in line with the department’s strategy to strengthen the emirate’s tourism sector and
support its long-term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic partnerships with

major players in the tourism sector within these countries, while exploring new avenues for
collaboration and knowledge exchange. By expanding the potential for sustainable economic

and tourism growth, Ajman aims to further enhance its position as a top global destination.
Furthermore, we seek to raise awareness on Ajman’s rich cultural and tourism offerings,

positioning it as a unique destination in the UAE. This initiative is aimed at attracting
numerous visitors, highlighting the emirate’s exceptional facilities and integrated tourism

services that meet the highest international standards.”

Ajman has been witnessing a substantial increase in tourists from European countries, with
an increase of 5.7% in visitor arrivals in the second quarter of 2024 compared to the same
period in 2023. The emirate also witnessed a 10.6% rise in night stays, 19.9% increase in

hotel occupancy rates and 7.9% growth in room revenues during this period. Germany
remains a key market for Ajman, followed closely by Poland and the Czech Republic, all of

which have experienced significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic objectives for
this tour. These include enhancing global recognition of Ajman as a leading tourist destination,

showcasing its unique tourism offerings to the international market, and strengthening
partnerships with key global tourism stakeholders. This has been aimed at unlocking new
opportunities for collaboration and knowledge exchange, expanding Ajman’s reach into

diverse tourism markets, increasing tourist arrivals and revenue, and boosting the local

economy by driving hotel revenues and creating new employment opportunities.

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