Page 135 - AJMAN TOURISM PR REPORT - October 2024

and initiative in Ajam will be showcased, along with emphasising the aim of positioning Ajman as a
global tourist destination.

H.E. Mahmood Khaleel Alhashmi highlighted Ajman Tourism Development Department’s
commitment to organising promotional tours aimed at enhancing Ajman’s position as a leading
tourist destination, both regionally and globally. This effort is in line with the department’s strategy
to strengthen the emirate’s tourism sector and support its long-term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic partnerships with major
players in the tourism sector within these countries, while exploring new avenues for collaboration
and knowledge exchange. By expanding the potential for sustainable economic and tourism growth,
Ajman aims to further enhance its position as a top global destination. Furthermore, we seek to
raise awareness on Ajman’s rich cultural and tourism offerings, positioning it as a unique
destination in the UAE. This initiative is aimed at attracting numerous visitors, highlighting the
emirate’s exceptional facilities and integrated tourism services that meet the highest international
standards.”

Ajman has been witnessing a substantial increase in tourists from European countries, with an
increase of 5.7% in visitor arrivals in the second quarter of 2024 compared to the same period in
2023. The emirate also witnessed a 10.6% rise in night stays, 19.9% increase in hotel occupancy
rates and 7.9% growth in room revenues during this period. Germany remains a key market for
Ajman, followed closely by Poland and the Czech Republic, all of which have experienced
significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic objectives for this
tour. These include enhancing global recognition of Ajman as a leading tourist destination,
showcasing its unique tourism offerings to the international market, and strengthening
partnerships with key global tourism stakeholders. This has been aimed at unlocking new
opportunities for collaboration and knowledge exchange, expanding Ajman’s reach into diverse
tourism markets, increasing tourist arrivals and revenue, and boosting the local economy by driving
hotel revenues and creating new employment opportunities.

https://www.traveldailynews.com/organizations/ajman-tourism-development-department-
commences-a-promotional-tour-in-czech-republic-poland-and-germany/