Page 139 - AJMAN TOURISM PR REPORT - October 2024

10/3/24, 11:43 AM Ajman Tourism Development Department commences a promotional tour in Czech Republic, Poland and Germany
Ajman, UAE: Ajman Tourism Development Department commenced a promotional tour on October 2,
2024, with an aim to boost tourism activities and strengthen partnerships in this sector. The tour, which
will continue till October 11, 2024, is being led by H.E. Mahmood Khaleel Alhashmi, Director General of
Ajman Tourism Development Department, particularly focussing on the Federal Republic of, Czech

Republic, Republic of Poland, and Germany.

It includes visits to renowned cities such as Prague, Warsaw, Cologne, Frankfurt, and Munich. The key
objective of the tour is to strengthen collaborative opportunities with professionals from the tourism
sector of these countries. Furthermore, the tour will witness signing of agreements and MoUs to

reinforce partnerships in the tourism sector. During the tour, latest tourism destinations and initiative in
Ajam will be showcased, along with emphasising the aim of positioning Ajman as a global tourist
destination.

H.E. Mahmood Khaleel Alhashmi highlighted Ajman Tourism Development Department’s commitment
to organising promotional tours aimed at enhancing Ajman’s position as a leading tourist destination,
both regionally and globally. This effort is in line with the department’s strategy to strengthen the
emirate’s tourism sector and support its long-term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic partnerships with major
players in the tourism sector within these countries, while exploring new avenues for collaboration and
knowledge exchange. By expanding the potential for sustainable economic and tourism growth, Ajman
aims to further enhance its position as a top global destination. Furthermore, we seek to raise
awareness on Ajman’s rich cultural and tourism offerings, positioning it as a unique destination in the

UAE. This initiative is aimed at attracting numerous visitors, highlighting the emirate’s exceptional
facilities and integrated tourism services that meet the highest international standards.”

Ajman has been witnessing a substantial increase in tourists from European countries, with an increase
of 5.7% in visitor arrivals in the second quarter of 2024 compared to the same period in 2023. The

emirate also witnessed a 10.6% rise in night stays, 19.9% increase in hotel occupancy rates and 7.9%
growth in room revenues during this period. Germany remains a key market for Ajman, followed closely
by Poland and the Czech Republic, all of which have experienced significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic objectives for this tour.
These include enhancing global recognition of Ajman as a leading tourist destination, showcasing its

unique tourism offerings to the international market, and strengthening partnerships with key global
tourism stakeholders. This has been aimed at unlocking new opportunities for collaboration and
knowledge exchange, expanding Ajman’s reach into diverse tourism markets, increasing tourist arrivals

and revenue, and boosting the local economy by driving hotel revenues and creating new employment
opportunities.

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