Page 143 - AJMAN TOURISM PR REPORT - October 2024

10/3/24, 11:44 AM Ajman Tourism Development Department commences a promotional tour in Czech Republic, Poland and Germany aiming to stren…
tourism destinations and initiative in Ajam will be showcased, along with emphasising the aim
of positioning Ajman as a global tourist destination.

H.E. Mahmood Khaleel Alhashmi highlighted Ajman Tourism Development Department’s
commitment to organising promotional tours aimed at enhancing Ajman’s position as a leading

tourist destination, both regionally and globally.

This effort is in line with the department’s strategy to strengthen the emirate’s tourism sector
and support its long-term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic partnerships with

major players in the tourism sector within these countries, while exploring new avenues for
collaboration and knowledge exchange. By expanding the potential for sustainable economic
and tourism growth, Ajman aims to further enhance its position as a top global destination.

Furthermore, we seek to raise awareness on Ajman’s rich cultural and tourism offerings,
positioning it as a unique destination in the UAE. This initiative is aimed at attracting numerous

visitors, highlighting the emirate’s exceptional facilities and integrated tourism services that
meet the highest international standards.”

Ajman has been witnessing a substantial increase in tourists from European countries, with an

increase of 5.7% in visitor arrivals in the second quarter of 2024 compared to the same period
in 2023. The emirate also witnessed a 10.6% rise in night stays, 19.9% increase in hotel
occupancy rates and 7.9% growth in room revenues during this period. Germany remains a

key market for Ajman, followed closely by Poland and the Czech Republic, all of which have
experienced significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic objectives for

this tour. These include enhancing global recognition of Ajman as a leading tourist destination,
showcasing its unique tourism offerings to the international market, and strengthening

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