Page 35 - AJMAN TOURISM PR REPORT - October 2024

10/22/24, 11:04 AM Ajman Tourism Development Department explores prospects for tourism cooperation in China - Biz Today
Department will be highlighting Ajman’s latest tourist destinations and projects, all of which
seeks to position the Emirate as a leading global tourism destination.

Commenting on this, H.E. Mahmood Khaleel Alhashmi emphasised the Department’s

commitment to fostering cooperation and opening new communication channels globally and
regionally. H.E. emphasised that through these efforts, the Department aims to strengthen
Ajman’s position as a leading tourist destination, driven by the Emirate’s growing entertainment

sector. This aligns with the Department’s comprehensive strategy to support all tourism
components and achieve Ajman government’s future agenda.

H.E. said: “Our promotional tour to China aims to strengthen strategic partnerships with key
players in China’s tourism sector. By exploring new avenues for collaboration and exchanging

expertise, we seek to facilitate sustainable and economic tourism development. Furthermore,
this will help showcase the Emirate’s unique cultural and tourist attractions and projects, all of

which offer visitors a distinctive cultural and touristic experience.”

In 2024 until September, Ajman saw an upsurge in Chinese tourists, with international visitors

totalling 72 per cent and resident tourists accounting for 28 per cent, a significant increase in
visitors production compared to 2023. Additionally, in this same year, the Chinese market

positioned itself as one of the top 10 source markets for Ajman.

Ajman Tourism Development Department’s promotional tour to China aims to achieve a set of
strategic goals, including raise global awareness of Ajman as a unique tourist destination,

provide its unique experiences to the Chinese market, and foster partnerships with global
stakeholders in the sector. By tapping into new markets and attracting more visitors, the
Department aims to boost the national economy through increased hotel revenues, employment

creation and investment in the tourism sector.

rafiq@biztoday.news

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