Page 37 - AJMAN TOURISM PR REPORT - October 2024

10/22/24, 11:04 AM Ajman Tourism to establish key partnerships with China, raise international visitor numbers
By September 2024, Ajman saw a surge in tourists from China, with international visitors totaling
72 percent and resident tourists accounting for 28 percent. In this same year, China positioned itself
as one of the top 10 source markets for Ajman.
Ajman Tourism’s promotional tour to China aims to achieve a set of strategic goals. This includes
raising global awareness of Ajman as a unique tourist destination and providing its unique
experiences to the Chinese market. The department also aims to foster partnerships with global
stakeholders in the sector.
By tapping into new markets and attracting more visitors, the department aims to boost the national
economy through greater hotel revenues. In addition, it seeks to foster employment creation and
investment in the tourism sector.
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