Page 83 - MBRF PR REPORT - October 2024

10/24/24, 3:49 PM MBRF concludes successful participation at Frankfurt Book Fair 2024 featuring series of insightful dialogues
Publishers and Booksellers (ENELVI); Adam Ridgway, Director of the London Book Fair; Dr.
Mehmet Aghraksha, Chairman of the Foreign Relations Committee at the Turkish Publishers

Association; and a delegation from the largest Chinese publishing houses.
Meanwhile, H.E. bin Huwaireb, along with the MBRF’s delegation, visited the Egyptian

General Book Authority’s stand and met with Dr. Ahmed Bahi El-Din, Chairman of the
Authority. The delegation also interacted with Ali Al Hammadi, Vice President of the Youth

Council; Aisha Al Marashdeh, an author; and Maitha Al Suwaidi, a content creator.
H.E. bin Huwaireb highlighted the pivotal role of international book fairs in offering a global

platform for intellectuals and fostering knowledge dialogues that open new avenues for
generating and disseminating knowledge. In addition, he highlighted the role of such events in
creating new opportunities to explore prominent intellectual and literary products globally.

H.E. bin Huwaireb said: "At MBRF, we have always looked forward to actively participating in
the Frankfurt Book Fair in line with our belief that spreading knowledge across the Arab region

and globally will raise the level of knowledge in societies and provide future generations with
sustainable and advanced knowledge tools. The event offers a platform for global experts in

science and literature to engage in interactive dialogues and exchange ideas and
experiences. It also hosts exhibitions that further pave the path towards more insightful and

advanced discussions.”
In line with its participation, MBRF hosted several discussions and panel sessions within the

‘Knowledge Dialogues’ series through its pavilion. The sessions highlighted the experiences
of speakers and participants along with various challenges, ideas, and future trends in the

knowledge field. During a virtual discussion titled ‘My Story with the Novel’, Dr. Shahla Ujili
shared her experiences. Furthermore, Jaskaran Singh, a digital transformation expert,
assessed the digital paths for comprehensive development.

During another session titled ‘Future Programming – in Arabic’, Waleed Al Baz, a programmer
and translator, gave a virtual presentation on the Arabic programming language. Furthermore,

Joelle Alsahyoni, Director of the Internal Sales Team at Bob Basb at Max ESP, highlighted key
features of future industrial sales in a session titled ‘Industrial Sales Ready for the Future.’

Additionally, a session titled ‘Research for Impact’ hosted Karim Al Mahayni, an Oxford-Sheikh
Mohammed bin Rashid Al Maktoum Graduate Scholar and researcher at the Max Planck

Institute for Light Science, and Mohamed Salhi, an industry expert, focused on the transition

of communication in the age of mass media. During the session, Mariane Chrayche

highlighted the interaction between humans and design.

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