Page 87 - MBRF PR REPORT - October 2024

10/23/24, 2:31 PM MBRF concludes successful participation at Frankfurt Book Fair 2024 featuring series of insightful dialogues
Publishers’ Association; Nopi Chatzigeorgiou, President of the Association of Greek Publishers and
Booksellers (ENELVI); Adam Ridgway, Director of the London Book Fair; Dr. Mehmet Aghraksha,
Chairman of the Foreign Relations Committee at the Turkish Publishers Association; and a delegation
from the largest Chinese publishing houses.

Meanwhile, H.E. bin Huwaireb, along with the MBRF’s delegation, visited the Egyptian General Book
Authority’s stand and met with Dr. Ahmed Bahi El-Din, Chairman of the Authority. The delegation also
interacted with Ali Al Hammadi, Vice President of the Youth Council; Aisha Al Marashdeh, an author; and
Maitha Al Suwaidi, a content creator.

H.E. bin Huwaireb highlighted the pivotal role of international book fairs in offering a global platform for
intellectuals and fostering knowledge dialogues that open new avenues for generating and
disseminating knowledge. In addition, he highlighted the role of such events in creating new

opportunities to explore prominent intellectual and literary products globally.

H.E. bin Huwaireb said: "At MBRF, we have always looked forward to actively participating in the
Frankfurt Book Fair in line with our belief that spreading knowledge across the Arab region and globally
will raise the level of knowledge in societies and provide future generations with sustainable and

advanced knowledge tools. The event offers a platform for global experts in science and literature to
engage in interactive dialogues and exchange ideas and experiences. It also hosts exhibitions that
further pave the path towards more insightful and advanced discussions.”

In line with its participation, MBRF hosted several discussions and panel sessions within the ‘Knowledge
Dialogues’ series through its pavilion. The sessions highlighted the experiences of speakers and

participants along with various challenges, ideas, and future trends in the knowledge field. During a
virtual discussion titled ‘My Story with the Novel’, Dr. Shahla Ujili shared her experiences. Furthermore,
Jaskaran Singh, a digital transformation expert, assessed the digital paths for comprehensive
development.

During another session titled ‘Future Programming – in Arabic’, Waleed Al Baz, a programmer and
translator, gave a virtual presentation on the Arabic programming language. Furthermore, Joelle
Alsahyoni, Director of the Internal Sales Team at Bob Basb at Max ESP, highlighted key features of
future industrial sales in a session titled ‘Industrial Sales Ready for the Future.’

Additionally, a session titled ‘Research for Impact’ hosted Karim Al Mahayni, an Oxford-Sheikh

Mohammed bin Rashid Al Maktoum Graduate Scholar and researcher at the Max Planck Institute for
Light Science, and Mohamed Salhi, an industry expert, focused on the transition of communication in the
age of mass media. During the session, Mariane Chrayche highlighted the interaction between humans
and design.

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