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Press Release

Under the directives of Her Highness Sheikha Fatima bint Mubarak

FDF launches ‘Let Us Protect Our Elders with Love’ guide during a press

conference

Abu Dhabi, June 13, 2024: The Family Development Foundation (FDF) launched a guide
titled ‘Let Us Protect Our Elders with Love,’ under the directives of Her Highness Sheikha
Fatima bint Mubarak, ‘Mother of the Nation,’ Chairwoman of the General Women's Union
(GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme
Chairwoman of FDF. The launch was held during a press conference at the Foundation’s Abu
Dhabi Centre.

The guide aims to raise awareness on the significance of offering respectful care for senior
citizens and underscore the key principles that ensure they lead an honourable life that is
defined by appreciation, inclusion and active engagement within the family and society.

In conjunction with World Elder Abuse Awareness Day, the press conference paved the way
to raise community awareness on the challenges faced by elderly people while highlighting the
pivotal role of families in ensuring a safe, compassionate environment that positively
contributes to their mental and physical well-being. Furthermore, the event strengthened the
long-term values of loyalty, gratitude and intergenerational solidarity.

The conference was attended by H.E. Mariam Mohammed Al Rumaithi, Director General of
the FDF; H.E. Abdulrahman Al Baloushi, Director of the Strategic Planning and Institutional
Development Department; H.E. Saeed Al Ghafli, Director of Support Services Department;
and H.E. Wafa Al Ali, Director of the Family Development Department at FDF. Also in
attendance were a number of the Foundation’s social experts, strategic partners, representatives
from partner entities, media professionals, and senior citizens.

H.E. Mariam Mohammed Al Rumaithi, Director General of FDF, said: “The ‘Let Us
Protect Our Elders with Love’ guide is a testament to our unwavering commitment to protect
senior citizens and highlight our strong belief in providing them respectful, compassionate and
psychologically aware care. The guide is designed by combining diverse expertise and
knowledge and it stands as an educational reference that sheds light on unintentionally harmful
emotional behaviours that may negatively impact the peaceful lives of elderly people.
Furthermore, it offers positive alternatives that reinforce genuine human connection and
contribute to creating a safer and more nurturing environment for our elders. Here, we are not
only launching a guide but also delivering a sincere message of love and gratitude. Today, we
are reaffirming our pledge to those who illuminated our paths and fostering a culture of
empathy and appreciation across every home and institution.”