Page 75 - FDF PR REPORT - JUNE 2025 (ENGLISH)_Neat

6/16/25, 11:31 AM Under the directives of Her Highness Sheikha Fatima bint Mubarak FDF launches ‘Let Us Protect Our Elders with Love' guide duri…

Under the directives of Her Highness Sheikha Fatima bint Mubarak FDF launches ‘Let
Us Protect Our Elders with Love' guide during a press conference

Abu Dhabi, June 13, 2024: The Family Development Foundation (FDF) launched a guide titled ‘Let Us Protect Our Elders with Love,'
under the directives of Her Highness Sheikha Fatima bint Mubarak, ‘Mother of the Nation,' Chairwoman of the General Women's Union
(GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of FDF. The launch was held
during a press conference at the Foundation's Abu Dhabi Centre.

The guide aims to raise awareness on the significance of offering respectful care for senior citizens and underscore the key principles
that ensure they lead an honourable life that is defined by appreciation, inclusion and active engagement within the family and society.

In conjunction with World Elder Abuse Awareness Day, the press conference paved the way to raise community awareness on the
challenges faced by elderly people while highlighting the pivotal role of families in ensuring a safe, compassionate environment that
positively contributes to their mental and physical well-being. Furthermore, the event strengthened the long-term values of loyalty,
gratitude and intergenerational solidarity.

The conference was attended by H.E. Mariam Mohammed Al Rumaithi, Director General of the FDF; H.E. Abdulrahman Al Baloushi,
Director of the Strategic Planning and Institutional Development Department; H.E. Saeed Al Ghafli, Director of Support Services
Department; and H.E. Wafa Al Ali, Director of the Family Development Department at FDF. Also in attendance were a number of the
Foundation's social experts, strategic partners, representatives from partner entities, media professionals, and senior citizens.
H.E. Mariam Mohammed Al Rumaithi, Director General of FDF, said: “The ‘Let Us Protect Our Elders with Love' guide is a testament
to our unwavering commitment to protect senior citizens and highlight our strong belief in providing them respectful, compassionate and
psychologically aware care. The guide is designed by combining diverse expertise and knowledge and it stands as an educational
reference that sheds light on unintentionally harmful emotional behaviours that may negatively impact the peaceful lives of elderly
people. Furthermore, it offers positive alternatives that reinforce genuine human connection and contribute to creating a safer and more
nurturing environment for our elders. Here, we are not only launching a guide but also delivering a sincere message of love and
gratitude. Today, we are reaffirming our pledge to those who illuminated our paths and fostering a culture of empathy and appreciation
across every home and institution.”

In addition, H.E. Al Rumaithi stated that respecting elderly people and valuing their lifelong contributions is an approach deeply inspired
by the vision of the UAE's wise leadership, led by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and Ruler
of Abu Dhabi, who places great significance on instilling the values of loyalty and national recognition. H.E. Al Rumaithi reaffirmed that
FDF will continue to progress under the visionary guidance of H.H. Sheikha Fatima, ‘Mother of the Nation,' whose relentless commitment
to acknowledging and honouring those who have devoted their lives to serving the country, which is based on the belief that nation-
building is incomplete without safeguarding the dignity of those who contributed to its growth over the years. She also extended her
heartfelt gratitude to H.H. Sheikha Fatima for her kind support and continuous care for senior citizens, a gesture that reflects the highest
standards of loyalty and generosity and strengthens the principles of compassion and appreciation within Emirati society.

In addition, H.E. Al Rumaithi expressed her confidence in the content included in the guide, which depicts a robust humanitarian and
social commitment to the dignified segment of our society, who have committed their lives to supporting and developing this nation. The
guide aims to raise awareness on subtle and unintentional forms of emotional ill-treatment that may occur in everyday life or actions with
good intentions that may mentally hurt those who deserve utmost respect and appreciation. H.E. also pointed out that the guide offers a
comprehensive set of positive behavioural alternatives that nurture a more inclusive family and community environment while boosting
the psychological well-being of elderly people. The guide's content also aligns with our core values and the nation's vision for
safeguarding the dignity and prosperity of individuals at every stage of life.

Furthermore, H.E. Al Rumaithi said that through the ‘Let Us Protect Our Elders with Love' guide, FDF seeks to take a significant step
towards raising community awareness on emotional care for senior citizens. It also aims to highlight the importance of understanding
well-intentioned practices that might unintentionally leave deep psychological impact, while fostering a family and community
environment based on the pillars of respect, love and genuine appreciation for the experience and wisdom of the elderly. Furthermore, it

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