Page 76 - FDF PR REPORT - JUNE 2025 (ENGLISH)_Neat

6/16/25, 11:31 AM Under the directives of Her Highness Sheikha Fatima bint Mubarak FDF launches ‘Let Us Protect Our Elders with Love' guide duri…
highlights the necessity of meaningful communication, attentive listening without preconceived assumptions and reinforcing their sense
of value and belonging. The guide was designed considering the unique traits of their age. It seeks to enhance the quality of life of
elderly people by including their opinions and suggestions in family decisions and offering them meaningful social interaction
opportunities, ensuring their dignity and active involvement in society.

H.E. confirmed that the guide prioritises the well-being of the elderly and said: “We dedicate this guide to everyone who understands that
caring for our senior citizens is not simply a social commitment, but it is an act of awareness, fairness, and mature emotion, one that
considers dignity as something not to be granted, but to be safeguarded. It is for those who believe that compassion is more than intent,
it is deep recognition, emotional presence and respect for experience. It is for those who wish to be a source of reassurance, not a
burden; a comforting hand, not a controlling one. The guide is a message of love translated into daily practices that restore their rightful
place, offer lasting appreciation, and foster unbreakable belonging.”

H.E. Al Rumaithi also appreciated the sincere efforts of those who designed the ‘Let Us Protect Our Elders with Love' guide,
underscoring its role in fostering empathy-driven care for senior citizens and providing content based on profound understanding of their
needs, while helping create a more compassionate and appreciative society.

After concluding the press conference, various events were held alongside a series of public discussions that highlighted the key themes
of the ‘Let Us Protect Our Elders with Love' guide. It included a presentation of the ‘Proactive Steps for Protecting Senior Citizens'
training program to improve skills and knowledge in conscious care practices. It also included an awareness workshop focusing on
senior citizens' rights and an interactive game themed ‘Let Us Protect Our Elders with Love,' designed to reinforce human-centred values
and promote meaningful engagement with this cherished group of society.

FDF remains committed to providing comprehensive care for the senior citizens, driven by its belief in the pivotal role of seniors in
shaping the society and in honour of their lifelong sacrifices. Through its tailored programs and initiatives, FDF aims to improve their
quality of life and ensure a supportive family and social environment based on respect and inclusion. These efforts come in line with the
humanitarian and national values as well as contribute towards the UAE's goal of reinforcing social solidarity and ensuring the prosperity
of all community members.

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