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6/16/25, 11:39 AM FDF launches ‘Let Us Protect Our Elders with Love’ guide during a press conference - Middle East Business News and Informatio…
FDF launches ‘Let Us Protect Our Elders with Love’ guide
during a press conference

June 13, 2025

Under the directives of Her Highness Sheikha Fatima bint Mubarak

Advertise here.

The Family Development Foundation (FDF) launched a guide titled ‘Let Us Protect Our Elders with Love,’ under the
directives of Her Highness Sheikha Fatima bint Mubarak, ‘Mother of the Nation,’ Chairwoman of the General Women’s
Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of FDF.
The launch was held during a press conference at the Foundation’s Abu Dhabi Centre.

The guide aims to raise awareness on the significance of offering respectful care for senior citizens and underscore
the key principles that ensure they lead an honourable life that is defined by appreciation, inclusion and active
engagement within the family and society.

In conjunction with World Elder Abuse Awareness Day, the press conference paved the way to raise community
awareness on the challenges faced by elderly people while highlighting the pivotal role of families in ensuring a safe,
compassionate environment that positively contributes to their mental and physical well-being. Furthermore, the
event strengthened the long-term values of loyalty, gratitude and intergenerational solidarity.

The conference was attended by H.E. Mariam Mohammed Al Rumaithi, Director General of the FDF; H.E.
Abdulrahman Al Baloushi, Director of the Strategic Planning and Institutional Development Department; H.E. Saeed
Al Ghafli, Director of Support Services Department; and H.E. Wafa Al Ali, Director of the Family Development
Department at FDF. Also in attendance were a number of the Foundation’s social experts, strategic partners,
representatives from partner entities, media professionals, and senior citizens.

H.E. Mariam Mohammed Al Rumaithi, Director General of FDF, said: “The ‘Let Us Protect Our Elders with Love’ guide
is a testament to our unwavering commitment to protect senior citizens and highlight our strong belief in providing
them respectful, compassionate and psychologically aware care. The guide is designed by combining diverse
expertise and knowledge and it stands as an educational reference that sheds light on unintentionally harmful
emotional behaviours that may negatively impact the peaceful lives of elderly people. Furthermore, it offers positive
alternatives that reinforce genuine human connection and contribute to creating a safer and more nurturing
environment for our elders. Here, we are not only launching a guide but also delivering a sincere message of love
and gratitude. Today, we are reaffirming our pledge to those who illuminated our paths and fostering a culture of
empathy and appreciation across every home and institution.”

In addition, H.E. Al Rumaithi stated that respecting elderly people and valuing their lifelong contributions is an
approach deeply inspired by the vision of the UAE’s wise leadership, led by His Highness Sheikh Mohamed bin Zayed
Al Nahyan, President of the UAE and Ruler of Abu Dhabi, who places great significance on instilling the values of
loyalty and national recognition. H.E. Al Rumaithi reaffirmed that FDF will continue to progress under the visionary
guidance of H.H. Sheikha Fatima, ‘Mother of the Nation,’ whose relentless commitment to acknowledging and
honouring those who have devoted their lives to serving the country, which is based on the belief that nation-
building is incomplete without safeguarding the dignity of those who contributed to its growth over the years. She
also extended her heartfelt gratitude to H.H. Sheikha Fatima for her kind support and continuous care for senior

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