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6/16/25, 11:39 AM FDF launches ‘Let Us Protect Our Elders with Love’ guide during a press conference - Middle East Business News and Informatio…
citizens, a gesture that reflects the highest standards of loyalty and generosity and strengthens the principles of
compassion and appreciation within Emirati society.

In addition, H.E. Al Rumaithi expressed her confidence in the content included in the guide, which depicts a robust
humanitarian and social commitment to the dignified segment of our society, who have committed their lives to
supporting and developing this nation. The guide aims to raise awareness on subtle and unintentional forms of
emotional ill-treatment that may occur in everyday life or actions with good intentions that may mentally hurt those
who deserve utmost respect and appreciation. H.E. also pointed out that the guide offers a comprehensive set of
positive behavioural alternatives that nurture a more inclusive family and community environment while boosting
the psychological well-being of elderly people. The guide’s content also aligns with our core values and the nation’s
vision for safeguarding the dignity and prosperity of individuals at every stage of life.

Furthermore, H.E. Al Rumaithi said that through the ‘Let Us Protect Our Elders with Love’ guide, FDF seeks to take a
significant step towards raising community awareness on emotional care for senior citizens. It also aims to highlight
the importance of understanding well-intentioned practices that might unintentionally leave deep psychological
impact, while fostering a family and community environment based on the pillars of respect, love and genuine
appreciation for the experience and wisdom of the elderly. Furthermore, it highlights the necessity of meaningful
communication, attentive listening without preconceived assumptions and reinforcing their sense of value and
belonging. The guide was designed considering the unique traits of their age. It seeks to enhance the quality of life
of elderly people by including their opinions and suggestions in family decisions and offering them meaningful social
interaction opportunities, ensuring their dignity and active involvement in society.

H.E. confirmed that the guide prioritises the well-being of the elderly and said: “We dedicate this guide to everyone
who understands that caring for our senior citizens is not simply a social commitment, but it is an act of awareness,
fairness, and mature emotion, one that considers dignity as something not to be granted, but to be safeguarded. It
is for those who believe that compassion is more than intent, it is deep recognition, emotional presence and respect
for experience. It is for those who wish to be a source of reassurance, not a burden; a comforting hand, not a
controlling one. The guide is a message of love translated into daily practices that restore their rightful place, offer
lasting appreciation, and foster unbreakable belonging.”

H.E. Al Rumaithi also appreciated the sincere efforts of those who designed the ‘Let Us Protect Our Elders with Love’
guide, underscoring its role in fostering empathy-driven care for senior citizens and providing content based on
profound understanding of their needs, while helping create a more compassionate and appreciative society.

After concluding the press conference, various events were held alongside a series of public discussions that
highlighted the key themes of the ‘Let Us Protect Our Elders with Love’ guide. It included a presentation of the
‘Proactive Steps for Protecting Senior Citizens’ training program to improve skills and knowledge in conscious care
practices. It also included an awareness workshop focusing on senior citizens’ rights and an interactive game
themed ‘Let Us Protect Our Elders with Love,’ designed to reinforce human-centred values and promote meaningful
engagement with this cherished group of society.

FDF remains committed to providing comprehensive care for the senior citizens, driven by its belief in the pivotal
role of seniors in shaping the society and in honour of their lifelong sacrifices. Through its tailored programs and
initiatives, FDF aims to improve their quality of life and ensure a supportive family and social environment based on
respect and inclusion. These efforts come in line with the humanitarian and national values as well as contribute
towards the UAE’s goal of reinforcing social solidarity and ensuring the prosperity of all community members.

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